Well, congratulations! You have a website (let's assume for the sake of this post that you do). You didn't think you would just create, it launch it, and forget it, would you? Of course not! :) In order to see real results from your efforts and to get it to do the work, websites actually take a bit more work than sometimes we expect. I can't tell you how many times I need to remind both clients and friends of these below simple basics. Whether it's a freshly minted page or one that has been chugging along for a while, it's best to review these below easy "must haves" and make sure that you're following these effective strategies in order to achieve results!
1. Have a search strategy.
Getting people to your site is a whole beast onto itself. An expertly crafted search engine optimization (SEO) strategy is paramount and necessary in effort to get your page to appear in searches on Google (don't even worry about the other players) and ultimately traffic to your site. Organic search traffic could be a #1 referrer for site traffic! If you only have 5 min a week to ensure things are in tip top shape from a search perspective make sure your meta descriptions include main keywords, your pages actually have body copy with rich text and your images have alt text.
2. Be sure you are tracking conversions.
This one is a bit more technical but if you're selling something on your website, make sure you can track your sales in Google Analytics! You must be able to tell where your traffic that results in sales is coming from. If not, how would you know where to maximize and minimize your efforts? If the word "conversion tracking" sounds foreign to you, call you your web developer or anyone techie and get them to help you out. This is a must!!
3. Tell people!
Ahhhhh the art of self promotion. This one is really hard for me because I hate sounding too salesy or pushy. But, how else would anyone know that I have a website if I don't simply tell them? Occasional posts on social media, emails and word of month does the trick on this front. It just has to be done. And, it works.
4. Make updates. Update anything!
Stale sites are so boring. If you haven't updated your homepage (at very least!) in over a month, get on it! A subtle visual or text change to the top three most frequently visited pages is what I would recommend. A homepage image switch out is ideal, but even a little content edit would do. When Google crawls your site, it loves to see that your site has had recent code changes so any small switch goes a long way from a search perspective as well.
If you're thinking the above sounds simple, it's because it is. We sometimes do need to be reminded of just the small important things when bogged down in crazy strategies to get ahead in other areas of business. Good luck!